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Writing to Enhance

Attract your future clients with a small book for your technological project

Europe/Brussels
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How to present an innovative project when your audience does not yet clearly see the need it addresses?

This is the starting point of this workshop.

Using the example of Michelin, which created a guide to encourage drivers to hit the road, you will discover how short content, like a book or a guide, can become a powerful tool to help understand your project and generate interest from your future clients.

 The goal: to learn how to clarify your message, identify the right audience, and build a simple support to better enhance your technological project.

During the workshop, you will be able to:

  • better define your target audience
  • clarify the need your project addresses
  • structure a mini-book or a short guide
  • discover how AI can facilitate writing

For whom?

Anyone, alone or in a team, with a technological or innovative project to enhance.

This workshop will be led by Maxime Lemaire, who will share a concrete method to help project leaders better present their project, structure their message, and create interest through content like a book.


Registration

Participation in the event is free, but registration is mandatory to secure your spot.